The best laptop brands available in the market include that of Dell, Sony, Lenovo, HP, and Acer etc. Each brand will be having its unique features and the customers will prefer the best laptop brands according to their choice and preferences. For example if the customer values style and is a stylish person, then the customer is likely to choose the Sony Vaio brand as the Sony lap tops have established as a stylish brand and is on the expensive side. These Sony lap tops are available in most of the leading show rooms and the customer can even book the lap top online directly from the company web site. When one talks about internet and online sales, Dell lap tops are the pioneer in direct selling and have adopted the internet as the medium of transaction between the company and the customers. Dell is one of the best laptop brands that is available in the market and the company has been operating for more than five decades and has established itself as the leading seller of desk tops and lap tops online and put a new concept of direct marketing to the customers eliminating the price given to the dealers and the franchise networks. The cost of distribution is eliminated to the core and the price of the lap top is on the average side but still Dell lap tops are considered to be a premium brand.

HP is one of the best laptop brands and the market share of the company grew more with the merger of Compaq lap tops with HP. HP operated in the premium market segment along with Sony and Dell and Compaq belonged to the low end priced lap tops with minimum configuration. The HP and Compaq merger expanded the customer base for HP pavilion lap tops and was serving the customers of all categories. The selling of the PC and Lap top segments to the Lenovo by IBM was smooth but the customers had known the IBM brand for years and the Lenovo brand operated in the premium segment and used the brand name of IBM to market the products but was unsuccessful as the market share of the company has started eroding gradually. Acer Lap tops operate in the middle income segment and the unique aspect of this lap top is the battery life and Acer is one of the best laptop brands for the battery life going up to 6 hours.